New business & innovation in food

Welcome at The Food Foundry

At The Food Foundry, we share a deep love for food that fuels everything we do. With over 40 years of combined experience, our team brings together expertise in marketing, culinary arts, strategy, and business development. We specialize in helping new businesses and innovators in the food industry thrive, combining creativity with practical insights to transform ideas into success stories.

Our work is grounded in tackling the challenges of today and tomorrow, including driving the protein transition, advancing functional and healthy food, and embracing circularity in every step of the innovation process.

Whether you’re launching a new concept, refining your strategy, or exploring fresh opportunities, we’re here to guide you every step of the way. Let’s collaborate to shape the future of food, one great idea at a time.

Curious how we can help your business grow? Get in touch with Joris or Arjan today—we’d love to hear from you!

Arjan & Joris

What we do

Strategy

Strategy is the cornerstone of any successful innovation process in the food industry. It provides…

Marketing

Marketing is a vital bridge between innovation and success in the food industry. It ensures…

Culinary expertise

At The Food Foundry, our culinary expertise elevates your product to the next level. From…

Concept & product

At The Food Foundry, we specialize in turning trends into tangible, market-ready food products. Using…

Process & scale-up

At The Food Foundry, we support food producers in finding the right production processes to…

Our innovation ecosystem

At The Food Foundry, we approach food innovation through the interconnected lenses of business, consumer,…

Seafoodia

Product & concept development

The Food Foundry supports Seafoodia in identifying new innovation opportunities. We do this by looking at new product & processing possibilities, assisting in test productions, culinary development and the development of new packaging concepts.

The Good Shit Company

Concept & process development

The Food Foundry specializes in creating meaningful, innovative solutions that align with today’s demands for sustainability and circularity. We suported The Good Shit Company in transforming food waste into premium spirits, proving that waste can truly be turned into taste—and that every sip can contribute to a more responsible future.

This project demonstrates how circular thinking can tackle global food waste while delivering exceptional products for conscious consumers. Together, we’re raising the bar for sustainability—one bottle at a time.

More projects

Ready to get started?
Let’s work together.

Contact us