New business & innovation in food

Welcome at The Food Foundry

At The Food Foundry, we share a deep love for food that fuels everything we do. With over 40 years of combined experience, our team brings together expertise in marketing, culinary arts, strategy, and business development. We specialize in helping new businesses and innovators in the food industry thrive, combining creativity with practical insights to transform ideas into success stories.

Our work is grounded in tackling the challenges of today and tomorrow, including driving the protein transition, advancing functional and healthy food, and embracing circularity in every step of the innovation process.

Whether you’re launching a new concept, refining your strategy, or exploring fresh opportunities, we’re here to guide you every step of the way. Let’s collaborate to shape the future of food, one great idea at a time.

Curious how we can help your business grow? Get in touch with Joris or Arjan today—we’d love to hear from you!

Arjan & Joris

What we do

Strategy

Strategy is the cornerstone of any successful innovation process in the food industry. It provides…

Marketing

Marketing is a vital bridge between innovation and success in the food industry. It ensures…

Culinary expertise

We help translate culinary ideas into industrial product concepts. Sometimes we involve external culinary expertise…

Concept & product

At The Food Foundry, we specialize in turning trends into tangible, market-ready food products. Using…

Process & scale-up

At The Food Foundry, we support food producers in finding the right production processes to…

Our innovation ecosystem

At The Food Foundry, we approach food innovation through the interconnected lenses of business, consumer,…

Good Gracious Great Balls of Bread

Concept & product development

The challenge

The bread category is struggling to stay relevant. Eating moments are blurring, snacking is becoming the norm and consumers are increasingly looking for products that combine convenience, taste and experience. Despite this shift, innovation within bread remains limited and often product-driven only, lacking a strong emotional or experiential connection.

The challenge was to rethink bread for a new generation of consumers who eat anytime, anywhere, value shareability and expect food to be fun as well as tasty.

Food Island Partnership

Ecosystem development

The Food Foundry is spearheading the development of a food innovation ecosystem in Europe for The Canadian Food Island Partnership. By researching and identifying potential partners—including knowledge institutes, start-ups, scale-ups, and pioneering food companies—we aim to create a dynamic network that drives transformative solutions for sustainable and innovative food systems.

More projects

Ready to get started?
Let’s work together.

Contact us